INNOVATIVE ENERGY SOLUTIONS

About Us

Ella Gulf

COMPANY PROFILE

Ella Gulf General Trading Company, established in 2019, is a leading importer and supplier in the Middle East and Africa, with headquarters in Dubai, United Arab Emirates, and a regional office in Douala, Cameroon. We specialize in a wide range of products, including lubricants and automotive, heavy equipment and machinery, Solar Energy, and Building Materials. With over five years in the industry, Ella Gulf has earned a reputation for excellence, constantly leading the market with the introduction of new, high-quality products. Our catalogs include a wide range of products in the above-mentioned sectors. We pride ourselves on our rigorous testing process, and our strong in-house sales team ensures nationwide distributor coverage. In addition, our operations are supported by one of the largest warehouses in the industry, enhancing our logistics capabilities.

At Ella Gulf General Trading, we put “Quality First” from our products to our customer service, making us the trusted choice for distributors and consumers alike in the region.

We are unwavering in our commitment to embodying the principle of ‘Quality First’ across every facet of our operations. This dedication has been the cornerstone of our success in the market, driving our reputation for excellence and earning the trust of our valued customers. Experience the difference that quality makes with Ella Gulf, where your satisfaction and peace of mind are our top priorities.

Quality Above All

We are unwavering in our commitment to embodying the principle of ‘Quality First’ across every facet of our operations. This dedication has been the cornerstone of our success in the market, driving our reputation for excellence and earning the trust of our valued customers. Experience the difference that quality makes with Ella Gulf, where your satisfaction and peace of mind are our top priorities.

Quality Products

At Ella Gulf, we’re dedicated to providing you with nothing but the best—quality products that exceed expectations. Every item in our inventory undergoes rigorous quality control measures to ensure it meets our exacting standards. Your safety, convenience, and trust are paramount, which is why we go above and beyond to deliver products that consistently deliver outstanding results. Experience the difference of quality with Ella Gulf, where excellence is our promise, and your satisfaction is our priority

Quality Partners

At Ella Gulf, we prioritize forging relationships with Quality Partners—reputable suppliers and brands known for their unwavering commitment to excellence in performance and durability. Through meticulous selection based on professionalism and dedication to quality, we ensure that both our customers and suppliers contribute to our shared pursuit of delivering exceptional products and services.

Quality People and Processes

At Ella Gulf, we’re committed to fostering a culture of excellence through Quality People and Processes. Our dedication to delivering outstanding service to customers and partners is ingrained in every aspect of our operations. By implementing efficient, systematized management processes and cultivating a workforce that shares our unwavering commitment to quality, we ensure that every interaction reflects our dedication to exceeding expectations and delivering exceptional results.

Ella Gulf

COMPANY PROFILE

Ella Gulf General Trading Company, established in 2019, is a leading importer and supplier in the Middle East and Africa, with headquarters in Dubai, United Arab Emirates, and a regional office in Douala, Cameroon. We specialize in a wide range of products, including lubricants and automotive, heavy equipment and machinery, Solar Energy, and Building Materials. With over five years in the industry, Ella Gulf has earned a reputation for excellence, constantly leading the market with the introduction of new, high-quality products. Our catalogs include a wide range of products in the above-mentioned sectors. We pride ourselves on our rigorous testing process, and our strong in-house sales team ensures nationwide distributor coverage. In addition, our operations are supported by one of the largest warehouses in the industry, Enhancing our logistics capabilities.

At Ella Gulf General Trading, we put “Quality First” from our products to our customer service, making us the trusted choice for distributors and consumers alike in the region.

We are unwavering in our commitment to embodying the principle of ‘Quality First’ across every facet of our operations. This dedication has been the cornerstone of our success in the market, driving our reputation for excellence and earning the trust of our valued customers. Experience the difference that quality makes with Ella Gulf, where your satisfaction and peace of mind are our top priorities.

Quality Above All

We are unwavering in our commitment to embodying the principle of ‘Quality First’ across every facet of our operations. This dedication has been the cornerstone of our success in the market, driving our reputation for excellence and earning the trust of our valued customers. Experience the difference that quality makes with Ella Gulf, where your satisfaction and peace of mind are our top priorities.

Quality Products

At Ella Gulf, we’re dedicated to providing you with nothing but the best—quality products that exceed expectations. Every item in our inventory undergoes rigorous quality control measures to ensure it meets our exacting standards. Your safety, convenience, and trust are paramount, which is why we go above and beyond to deliver products that consistently deliver outstanding results. Experience the difference of quality with Ella Gulf, where excellence is our promise, and your satisfaction is our priority

Quality Partners

At Ella Gulf, we prioritize forging relationships with Quality Partners—reputable suppliers and brands known for their unwavering commitment to excellence in performance and durability. Through meticulous selection based on professionalism and dedication to quality, we ensure that both our customers and suppliers contribute to our shared pursuit of delivering exceptional products and services.

Quality People and Processes

At Ella Gulf, we’re committed to fostering a culture of excellence through Quality People and Processes. Our dedication to delivering outstanding service to customers and partners is ingrained in every aspect of our operations. By implementing efficient, systematized management processes and cultivating a workforce that shares our unwavering commitment to quality, we ensure that every interaction reflects our dedication to exceeding expectations and delivering exceptional results.

What Makes
us Special?
150
+

Sucessful Projects

100
%

Satisfied Clients

10
+

Awards Won

Why Choose Us

Our Mission

At Ella Gulf, our mission is to foster mutual profitability for us and our business partners through unparalleled service. We prioritize our people as valued partners, sharing the blessings we’ve received. Committed to continuous improvement, we explore promising avenues to enhance our offerings.

Our Vision

At Ella Gulf, our vision is to achieve constant growth and market leadership by enhancing the reputation of our company and partners. We are dedicated to consistently distributing high-quality products of value, ensuring mutual success and satisfaction for all stakeholders.

Core Values

At Ella Gulf, our core values embody the ability to solve problems with positivity, resilience, unwavering motivation, and determination, regardless of the obstacles we encounter. We are committed to overcoming challenges with optimism, ensuring success in all endeavors.

CEO MESSAGE
…

At Ella Gulf General Trading Company, we’re not just market participants; we’re leaders, experts and innovators within the import and distribution of lubricants and automotive, heavy equipment and machinery, solar energy, and building materials in the Middle East & Africa. Since our inception in 2019, we have dedicated ourselves to excellence and leadership through the constant introduction of new, rigorously tested products and solutions.

We believe in the mantra “Quality first”, which resonates at every level of our operations. From our extensive product ranges to our customer service, every aspect of our business is guided by a commitment to quality. This commitment extends beyond our products to our partnerships and internal processes. We strive to work with suppliers who share our high standards and dedication to excellence, ensuring that the partnerships we forge are both solid and ethical.

Our corporate culture is built on strong ethical foundations. We operate with transparency and honesty, adhering to international standards and following recommendations from original equipment manufacturers. This ethical approach not only helps us create a safe and productive environment but also fosters positive interactions among our team, our suppliers, and our customers. This is the Ella Gulf way.

As we move forward, our vision is clear. We aim to ensure sustained growth and maintain our market leadership by continuously enhancing our reputation and that of our partners through the consistent distribution of high-value, high-quality products. Our mission is to create mutual profitability with unmatched service, treat our people as valued partners, and continually improve and expand into promising and compatible lines.

Guided by our core business philosophy and values, Ella Gulf General Trading Company is dedicated to becoming one of the most successful, sustainable, and responsive companies globally.

Mr. Oscar Tchoffo

Founder & CEO

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